Akosua celebrates EXODUS Trailer, Tecno Ghana Menswear Week, and NYFW!

EXODUS: 50 Years of Diaspora, Hip Hop, and Fashion” is the theme for this year’s collection, a mesmerizing journey through time and culture. Inspired by the African diaspora and the 50th anniversary of hip hop, Akosua blends iconic fashion staples with rich cultural heritage and personal narratives. Each runway look embodies a decade, incorporating historical references, modern trends, and sustainable practices like upcycled leather. Akosua is more than just a brand; it represents a commitment to social impact and preserving cultural legacies.

● Handmade craftsmanship: Every Akosua design features a handwoven label by a kente weaver, paying homage to Ghanaian heritage and empowering local artisans.
● Sustainable practices: The brand prioritizes responsible production, utilizing up-cycled materials and collaborating with local artisans to champion sustainability.
● Community focus: Akosua partners with Ghanaian organizations focused on arts, dance, and Afrobeats, empowering young artists and promoting cultural preservation.Akosua’s Impact Extends Beyond the Runway
eHELPbrands, the social enterprise behind Akosua, is further expanding its reach by launching two new initiatives:

● HELP Travel & Transport: This new brand offers immersive travel experiences to Ghana, including a tour during the Afrofuture Festival.
● Ms. A. with EMPOWERNET: This collaboration proposes a “Meet the Maker” Faire during the Afrofuture Festival, providing a platform for Ghanaian artisans, farmers, and designers to showcase their work and connect with visitors. Akosua and eHELPbrands invite the Ghanaian community, government officials, media outlets, and businesses to join them on this extraordinary journey. By supporting these events and initiatives, we can collectively celebrate Ghanaian culture, empower local communities, and foster a sustainable future for fashion.